Reputation Risk: What’s in a Name

A nonprofit’s reputation is a vital asset on which it depends. Yet that asset is at risk everyday and many leaders feel powerless to evaluate the degree to which reputation is at risk and respond capably when the brand” is tarnished. Sources of brand risk include every stakeholder group near and dear to the heart of the nonprofit: volunteers, staff, donors, client/members, and more. This webinar will explore the process for managing reputation and offer practical tips on protecting the name and mission of your nonprofit safe.

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